In this virtual, fast-paced world, it is important to write emails to be shared. If a client or staff member receives an email from your studio, it should be written in a style and tone that is acceptable to share with others.
Stay professional and know that the world loves to share information. Stay true to your goals and intent and do not allow your feelings to cloud your judgement. Stick to your brand and culture, and even in stressful moments, remind yourself that controversial content should be written to be shared.
If there is information that is better shared via conversation, in person or on the phone, save it for that scenario!