Merchandising is a huge part of your studio. You select and create the items people wear to represent your business and your brand. When selecting items ask yourself the following:
(1) Does this look fit my overall brand and studio culture?
(2) Is the item wearable in and out of the studio?
(3) Will this be an item that people want to wear (increasing marketing exposure)?
The beginning of the dance season is a great time to plan your merchandise line for the season. Determine the items you will offer and create a merchandising schedule. This way, it guarantees a variety and array of clothing and looks that will excite your studio families!