Your dance facility should absolutely offer a complimentary trial class for new students. This gesture demonstrates confidence in your brand and accommodates the client in assuring them that your studio is the best fit for the client’s family.

If you neglect to offer a complimentary trial class and insist on prospective clients immediately enrolling or paying drop-in for their first class, you are making an abrasive introduction to the client/business relationship.

Plus, if your studio is not a good fit for someone, you want him or her to realize that prior to investing in your business. Unhappy clients can result in negativity, refund demands, and, eventually, a toxic environment.

Be proactive and do everything in your power to prevent those circumstances. Offering a complimentary trial class to all new students is a great way to build trust in your business and grow a client base that reflects your culture.