With the new dance season underway, it is an important time to excite your current clients and promote your studio to prospective clients. In your marketing tactics, make sure you promote your studio as an entire entity.
Often, studios will promote teachers or specific classes. Instead of focusing on individualized items, market your facility as an entire brand. Place an equal value on every instructor, class, and program. Why? Instructors, classes, and programs are evolving variables. Your business and brand will remain the same, and that should be most the appealing factor in a person’s selection of your studio, especially if you are committed to maintaining the culture and quality of your business.
(In future posts, we will discuss ways to highlight staff and programming while tying it in to your overall business and brand.)