During the Summer, dance studios typically stray from traditional programming every single week. Whether you offer summer camps, intensives, classes, or other activities, it is important to communicate these specialty offerings with your clientele- through email, social media, and in-studio.
By marketing your offerings, you may gain a new student, or your current students may choose to enroll in more classes/offerings.
Keep this in mind, and, remember, that your clients may not know your offerings- be sure you tell them! Once clients are in the studio for summer programming, make an effort to touch-in regarding your full season of programming, too.