There is a chill in the air, and the seasons are changing! This is the perfect time to formulate some additional holiday activities and events for your studio. Once you have identified your schedule/activities, promote them to your clientele. Since the holiday seasons are busy and bustling, the more time you have to plan, market, and prepare, the better.

October:

  • Dress-Up/Costume Week (studio-wide event; may also feature an informal performance for parents)
  • Boo Bash! (themed mini-camp)
  • Tutu Boo (themed mini-camp with tutus)

November:

  • Turkey Time (themed mini-camp)
  • Fall Into Dance (themed mini-camp)
  • Attitude of Gratitude (themed mini-camp)

December:

  • Sugar Plum Princess Party (Nutcracker themed mini-camp)
  • Frosty & Friends Dance Night!
  • Santa’s Little Helpers (Elf-themed mini camp)
  • In-Studio Holiday Celebrations & Performances

Here’s an example of how you might publicize and describe a mini-camp:

Boo Bash Dance Party! 
Monday, October 28th 10am-Noon
Ages 3-6; $20

Come to this spook-tacular event in your Halloween costume! Ms. Suzy will lead the ghosts and goblins through games, snacks, crafts, and not-so-spooky stories. At the end of the camp, students will march in a mini-costume parade. 

Be creative in your descriptions and make the events affordable for students to attend (and, maybe offer an incentive for siblings or friends to attend, too).

In addition to adding some mini-camps/events to your calendar, it may also be beneficial to explore possibilities of:

  • Organizing & Promoting Participation in Your Local Holiday Parade
  • Supporting & Promoting Local Holiday Performances (Nutcracker, Radio City Christmas Spectacular, etc.)

The fall/winter holidays encourage celebrations, and it is a great way to tap into additional revenue and marketing options and opportunities for your students. Once you have organized your fall events, you can begin planning your 2014 Spring & Summer Session events. Keep in mind that it is never too early to start planning! 🙂

love fall

 (Image Source)