Here are some strategies that worked well for The Dance Exec’s Studio during its opening:
- Placing a “Coming Soon…” banner over the doors at the soon-to-be studio site (which stresses importance of location, visibility, and neighboring businesses)
- Setting up tables at nearby locations to promote your coming location. When The Dance Exec’s Studio was opening, tables were set-up at a fun park (putt-putt, go-karts, arcade games, etc), nearby preschools, local swim clubs, nearby churches and local country clubs on a regular basis. The studio set up at any and every community festival and event possible. These events are frequently free, and you can create an extensive prospective client database by gathering emails and phone numbers with a raffle or give away (e.g. enter for a chance to win a free month of classes, just give us your email!). Some places that may not work well for setting up a table (local schools), may be willing to put out flyers or business cards advertising your services. Our philosophy is that it never hurts to ask.
Be prepared to give lots of free demo classes! You must be so confident in your service that everyone wants to buy-in. Visit as many places as possible and show them what you have to offer. Very few places will refuse an offer for a free demo class. If you do not ask to offer a sample class, it is unlikely they will ask you. Do not be afraid to put yourself out there.