Your studio should further enhance its community base and appeal through volunteering at various community events. Determine the causes you and your clients feel passionate about and incorporate service into your studio’s culture.
Here are ways to incorporate community service into your studio’s culture:
Performing or helping at community-based events
Fundraisers (Relay For Life, Lupus Walk, JDRF Walk, etc.)
- Example #1: The Dance Exec’s Studio created a team for the American Cancer Society’s Relay For Life to raise money for the organization. Dancers also performed at the event.
- Example #2: The Dance Exec’s Studio created a team and participated in the Lupus Foundation Walk.
- Example #3: A former student at The Dance Exec’s Studio has Juvenile Diabetes, so each year, the studio sold JDRF shoes to donate to the student’s team.
- Example #4: The Dance Exec’s Studio performed a variety of routines at a Make-A-Wish Benefit concert performed in the community.
Library, School & Social Events
- Example #1: The Dance Exec’s studio performed at two Back-to-School Bashes, one at a public library to benefit International Dance Week and one at a local business to benefit students in need of school supplies for the upcoming school year.
- Example #2: A local country club hosted a “Shaggin’ Under the Stars” event, and The Dance Exec’s Studio sent a ballroom instructor to instruct the shag lessons.
- Example #3: A local high school hosted an International Festival and invited The Dance Exec’s Studio to perform at the event.
- Example #4: The Dance Exec’s Studio has offered numerous classes at several community-launch programs for mother’s clubs in the area.
- Example #5: The Dance Exec’s Studio is serving as a co-sponsor and organizer of a local private school’s major annual fundraiser—a performance set-up in the style of Dancing with the Stars.
- Example #6: The Dance Exec’s Studio regularly guest choreographs numbers for schools’ dance concerts and talent shows.
Flash Mobs for causes
- Example #1: A local shopping center hosted a shopping center flash mob to benefit the Susan G. Komen Race for the Cure. The Dance Exec’s Studio choreographed the routine, hosted rehearsals, and organized the performance of the event.
- Example #2: A local private school wanted a flash mob choreographed for their talent show. The Dance Exec’s Studio went to the school and choreographed the performance.
Community Annual Traditions
- Annual traditions are an important part of building a community culture. The Dance Exec’s Studio regularly participates in the local tree lighting and holiday parade, and parents and students eagerly anticipate the events each year.
Offering classes/workshops for specialized populations
- Example #1: The Dance Exec’s Studio is currently in talks to develop a scholarship-based dance program for students that may not have regular parental supervision and/or extracurricular involvement.
- Example #2: The Dance Exec’s Studio founded and created a tap program at the State School for the Blind. The studio is regularly involved in the program and returns frequently for classes and workshops.
- Example #3: The Dance Exec’s Studio authored a patch program, Make Every Step Count, for the Carolina Coastal Pines (a regional Girl Scout Organization). The studio has hosted leadership trainings on implementing the program across the state.
Helping Those in Need
- Example #1: After the Haitian Earthquake of 2010, The Dance Exec’s Studio offered an “Eighties for Haiti” jazz dance class. Students were encouraged to dress in eighties apparel, enjoy a dance class, and all class proceeds were donated to the American Red Cross.
- Example #2: After 2012’s Hurricane Sandy, the studio held a food drive to send to affected areas.
Holiday Service Projects
The Dance Exec’s Studio offers an array of service projects throughout the year with our largest, studio-wide service project occurring each holiday season. Each year, the studio selects an organization that supports individuals in need to support during the holiday time. It is so refreshing and inspiring to see everyone pull together for a common cause. Examples of past project include: Tubs of Love (collecting coats, clothing, and toiletries for local families in need), the Salvation Army’s Stocking Stuffer Campaign (stuffing stockings for children of all ages to receive during the holiday), and a donation drive for the local Ronald McDonald House.
Using Your Studio as a Community Resource
Offer Community-Based Programming and Open Houses that showcase your studio as a positive place for students to grow.
Offer Your Studio to Local Arts Organizations
The Dance Exec’s Studio regularly offers space (free of charge) to local theatre organizations that may need additional rehearsal space. In exchange for the use of the space, ads are sometimes offered in the show’s playbill and a great rapport is established between the studio and the organization.
Thinking Outside of “The Dance Box”
If you limit yourself to only “dance” thoughts within your immediate parameter, your business will suffer in its community integration efforts. To fully succeed in expanding your business, open your mind, think outside the box, and bring your business as many opportunities as possible. Here are some ideas:
- Join a Community Service Organization: The Owner of The Dance Exec’s Studio is a member of the area Junior League where she is able to network with other women and pursue service activities and endeavors. There are many leadership and service-based groups similar to the Junior League—take the time and include that as a part of your personal and professional self-improvement. Push your leadership skills.
- Join a Community Business Organization: Some examples of Community Business Organizations include the local Chamber of Commerce and the local Merchants Association. Research opportunities in your area that may be appropriate for your studio to join.
- Serve on Boards: Serving on boards is a great way to broaden your experience and network with others in your field and in comparable positions.
- Stay Involved: Stay involved with the groups, schools, and communities that helped mold you into a successful entrepreneur. The Dance Exec serves on the selection committee of the Park Scholarship program (a prestigious scholarship program of which she is an alum) and finds the experience to be highly rewarding and out of the ordinary of typical, everyday endeavors. Being active alum is important in maintaining important connections.
- Be Present & Never Miss An Opportunity: Community opportunities will consistently present themselves to you if you establish yourself as a willing and eager participant. Regardless of how busy you may be, never turn down the chance to be involved in expanding your network and your business.