The dance studio business is all consuming, so it is very easy to become overly absorbed in “just dance”. For your dance studio to fully succeed as a business, you have to look around your business and establish your studio as a community staple. If you are a well-known community entity, it will increase word of mouth referrals and will build stronger customer loyalty. You have to make your studio feel like a second home to your clients and families, and you have to insert yourself into the places they frequent to make that happen.

So, how does one begin the process of community integration? Read on for the steps you will need to take to establish your business as an integral part of your community.