When making an update to your studio’s Facebook page (preferably, a page with “likes” versus a group or friendship page), keep the information relevant, effective, thoughtful, and engaging. Find out what intrigues your readers and tailor your online marketing to their social media responsiveness.
(Facebook insights are a wonderful tool to use to gauge how your posts and page are performing. For more information on insights, check out this link.)
The same philosophy can be applied to email communication and other social media usage. Make sure you are making your communication worth your clients’ time. They will take your messaging more seriously and will appreciate your thoughtfulness.