When responding to client emails, do you write your responses with the intent that it will be shared? Undoubtedly, clients will share your emails with others, and it is important that you are articulate, concise, factual, and professional.
Think about the judgments and perceptions that could be made about you/your business based on a single email?
With paper trails and electronic forms of communication, it is important that your documentation be a carefully crafted representation of your brand.
As you enter a new season, take that into careful consideration.